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Infinity Jersey Gold

Waterproof Rain Jacket Blue
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Women's Evo Cycle Jersey Red

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Buy better, be better. Against over-consumerism

Timeless is sustainable: ashmei's mission statement

We design and manufacture for the long-haul. Sustainability is at our core

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Our Merino staples

Men's Signature Merino Cycle Jersey - Forest Green

£128

Men's Signature Merino Cycle Jersey (AW21) - ashmei

Men's Signature Merino Cycle Jersey - SIlver

1 review

£128

Men's Signature Merino Cycle Jersey - Navy

1 review

£128

Men's Signature Merino Cycle Jersey - Black

1 review

£128

Men's Signature Merino Cycle Jersey - Moss

£128

Women's Signature Merino Cycle Jersey (AW21) - ashmei

Women's Signature Merino Cycle Jersey - Navy

1 review

£126

Women's Signature Merino Cycle Jersey - Black

£126

Women's Signature Merino Cycle Jersey - Moss

£126

Men's 2 in 1 Merino Shorts (AW21) - ashmei

Men's Merino Long Sleeve Baselayer

£78

Men's Signature Merino T-Shirt

11 reviews

£74

Men's Trail Merino T-Shirt (AW21) - ashmei

The ashmei story

The world we live in, the people we love, the activities that give us meaning. It has never been more important to hold close the things which we value.

There are no easy fixes or perfect solutions, instead it is the responsibility of us all to make more considered choices for the environment and for one another.

That is why we spend countless hours researching, sourcing and testing materials. Finding the right mix of fibres to give specialist quality in versatile garments to keep you looking, feeling and performing at your best for longer regardless of what you’re doing.

Creating long-lasting performance clothing that doesn’t compromise on sustainability is important to us, because of what is important to all of us.

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